The Facebook Generation vs. the Fortune 500
The title of this article, all by itself, suggests a battle between the corporate world and "Generation F". Since this article is obviously dated, he could probably write a more current article that reads more like "Fortune 500 Growth via The Facebook Generation". I firmly believe that the upcoming generation(s) of technology developers and users are currently "growing" many Fortune 500 companies, bringing about the changes that ultimately come with the evolution of anything. Yes, change is something most are simply afraid of, but once it starts happening, it can't be stopped. There is no "battle"; merely an inevitable transition.
The "list of 12 work-relevant characteristics of online life" are on spot. They highlight how much people care about the freedoms of speech and expression. These things should be important to "Corporate America". Without them, it's just the same old bureaucracy. Going "viral" is the key to success on the Internet and if they are to succeed in the future, the Fortune 500 had better get a grip. It's coming, and they can't do anything about it. To stay in the same rut could prove to be disastrous, as Mr. Hamel so adeptly pointed out in his opening paragraphs.
Hi Val,
ReplyDeleteI guess that big businesses should not be afraid of change, but they are certainly at the mercy of this Generation F aren't they. It would be interesting to hear Hamel now, because as you said, that was somewhat dated. I like the way you changed the title of his video to "via Generation X." That's quite accurate.
Trina